King Floyd’s vs Feridies · Bay Area shelf head-to-head
King Floyd’s and Feridies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersKing Floyd’s sits further up the premium end
King Floyd’s
Feridies
18
brand power
34
11
products
12
4
categories
3
4
subcategories
5
4
grocers
11
$11.61
avg price
$10.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Floyd’s▭ Feridies
Distribution · 30% of score17·46
K
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Floyd’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only King Floyd’s · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Floyd’s · Feridies