King Of Mushrooms vs Melissa's · Bay Area shelf head-to-head
King Of Mushrooms and Melissa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerMelissa's is in more Bay Area grocersMelissa's fields the deeper lineupKing Of Mushrooms sits further up the premium end
King Of Mushrooms
Melissa's
13
brand power
64
2
products
68
1
categories
20
1
grocers
8
$14.72
price per oz
$3.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Of Mushrooms▭ Melissa's
Distribution · 30% of score4·33
K
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Of Mushrooms
no top category Melissa's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only King Of Mushrooms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Of Mushrooms · Melissa's
