Kitchen Basics vs Quoc Viet Foods · Bay Area shelf head-to-head
Kitchen Basics and Quoc Viet Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kitchen Basics carries more Brand PowerKitchen Basics is in more Bay Area grocersKitchen Basics fields the deeper lineup
Kitchen Basics
Quoc Viet Foods
38
brand power
10
14
products
2
3
categories
1
5
subcategories
1
10
grocers
1
$5.29
avg price
$9.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kitchen Basics▭ Quoc Viet Foods
Distribution · 30% of score42·4
Q
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kitchen Basics
only Quoc Viet Foods
no top category Kitchen Basics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kitchen Basics · 9
only Quoc Viet Foods · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kitchen Basics · Quoc Viet Foods