Kize vs Think! · Bay Area shelf head-to-head
Kize and Think!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Think! carries more Brand PowerThink! is in more Bay Area grocersThink! fields the deeper lineup
Kize
Think!
18
brand power
45
6
products
21
2
categories
2
1
grocers
13
$8.00
avg price
$4.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kize▭ Think!
Distribution · 30% of score4·54
K
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kize
only Think!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kize · 0
no exclusive doors — everywhere Kize is, Think! is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kize · Think!
