Knorr vs Mayacamas Fine Foods · Bay Area shelf head-to-head
Knorr and Mayacamas Fine Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineupMayacamas Fine Foods sits further up the premium end
Knorr
Mayacamas Fine Foods
54
brand power
10
39
products
3
5
categories
1
6
subcategories
1
13
grocers
3
$2.91
avg price
$2.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knorr▭ Mayacamas Fine Foods
Distribution · 30% of score54·13
M
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mayacamas Fine Foods
no top category Knorr doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knorr · Mayacamas Fine Foods
