Knorr vs Sierra Soups · Bay Area shelf head-to-head
Knorr and Sierra Soups, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineup
Knorr
Sierra Soups
54
brand power
15
39
products
3
5
categories
2
6
subcategories
2
13
grocers
1
$2.91
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knorr▭ Sierra Soups
Distribution · 30% of score54·4
S
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Knorr
only Sierra Soups
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knorr · Sierra Soups