Knudsen vs Clover Farms · Bay Area shelf head-to-head
Knudsen and Clover Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms is in more Bay Area grocersClover Farms fields the deeper lineup
Knudsen
Clover Farms
39
brand power
67
12
products
17
3
categories
7
7
grocers
17
31.5¢
price per oz
69.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knudsen▭ Clover Farms
Distribution · 30% of score29·71
K
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Knudsen
only Clover Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Knudsen · 0
no exclusive doors — everywhere Knudsen is, Clover Farms is too.
only Clover Farms · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knudsen · Clover Farms
