Knudsen vs Good Culture · Bay Area shelf head-to-head
Knudsen and Good Culture, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Culture carries more Brand PowerGood Culture is in more Bay Area grocersGood Culture sits further up the premium end
Knudsen
Good Culture
39
brand power
47
12
products
11
3
categories
4
7
grocers
13
31.5¢
price per oz
54.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Knudsen▭ Good Culture
Distribution · 30% of score29·54
K
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Knudsen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Knudsen · 2
only Good Culture · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Knudsen · Good Culture
