Kodiak vs Start Right · Bay Area shelf head-to-head
Kodiak and Start Right, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerKodiak is in more Bay Area grocersKodiak fields the deeper lineupStart Right sits further up the premium end
Kodiak
Start Right
61
brand power
15
37
products
3
8
categories
1
9
subcategories
2
16
grocers
4
$1.06
price per item
$4.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kodiak▭ Start Right
Distribution · 30% of score67·17
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kodiak
only Start Right
no top category Kodiak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kodiak · Start Right
