Koia vs Miils · Bay Area shelf head-to-head
Koia and Miils, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koia carries more Brand PowerKoia is in more Bay Area grocersKoia fields the deeper lineup
Koia
Miils
54
brand power
11
26
products
3
4
categories
1
15
grocers
1
$5.00
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koia▭ Miils
Distribution · 30% of score63·4
M
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koia
only Miils
no top category Koia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koia · Miils
