Koia vs Oats Overnight · Bay Area shelf head-to-head
Koia and Oats Overnight, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koia carries more Brand PowerKoia is in more Bay Area grocersKoia fields the deeper lineup
Koia
Oats Overnight
54
brand power
31
26
products
10
4
categories
3
15
grocers
4
$5.00
avg price
$8.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koia▭ Oats Overnight
Distribution · 30% of score63·17
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koia
only Oats Overnight
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koia · Oats Overnight
