Lining them up…
Kona Coast® and Soy Vay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Kona Coast® doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Kona Coast® is, Soy Vay is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kona Coast® · Soy Vay
3 products in the catalog·4 products in the catalog
spans 2 categories·spans 1 category
~0% average share on the shelves it competes on·~0% average share on the shelves it competes on