Kool-aid vs Crystal Light · Bay Area shelf head-to-head
Kool-aid and Crystal Light, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Light carries more Brand PowerCrystal Light is in more Bay Area grocersCrystal Light fields the deeper lineupCrystal Light sits further up the premium end
Kool-aid
Crystal Light
26
brand power
34
9
products
14
3
categories
2
4
subcategories
2
4
grocers
7
$5.26
avg price
$5.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kool-aid▭ Crystal Light
Distribution · 30% of score17·29
K
C
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal Light
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kool-aid · 1
only Crystal Light · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kool-aid · Crystal Light
