Kool-aid vs Minute Maid · Bay Area shelf head-to-head
Kool-aid and Minute Maid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minute Maid carries more Brand PowerMinute Maid is in more Bay Area grocersMinute Maid fields the deeper lineup
Kool-aid
Minute Maid
26
brand power
34
9
products
24
3
categories
1
4
subcategories
6
4
grocers
9
6.2¢
price per fl oz
9.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kool-aid▭ Minute Maid
Distribution · 30% of score17·38
K
M
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kool-aid
only Minute Maid
no top category Kool-aid doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kool-aid · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kool-aid · Minute Maid
