Koops' vs Maille · Bay Area shelf head-to-head
Koops' and Maille, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maille carries more Brand PowerMaille is in more Bay Area grocersMaille fields the deeper lineupMaille sits further up the premium end
Koops'
Maille
23
brand power
36
5
products
8
2
categories
3
5
subcategories
3
7
grocers
13
49.9¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koops'▭ Maille
Distribution · 30% of score29·54
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koops'
no top category Maille doesn’t also play in.
only Maille
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Koops' · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koops' · Maille