Koyo vs Annie Chun's · Bay Area shelf head-to-head
Koyo and Annie Chun's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie Chun's carries more Brand PowerAnnie Chun's is in more Bay Area grocersAnnie Chun's fields the deeper lineup
Koyo
Annie Chun's
22
brand power
29
5
products
22
2
categories
5
3
subcategories
7
8
grocers
9
57.1¢
price per oz
78.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koyo▭ Annie Chun's
Distribution · 30% of score33·38
K
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koyo
no top category Annie Chun's doesn’t also play in.
only Annie Chun's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Koyo · 2
only Annie Chun's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koyo · Annie Chun's