Koyo vs Hakubaku · Bay Area shelf head-to-head
Koyo and Hakubaku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hakubaku carries more Brand PowerHakubaku is in more Bay Area grocers
Koyo
Hakubaku
22
brand power
32
5
products
7
2
categories
2
3
subcategories
5
8
grocers
12
57.1¢
price per oz
52.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koyo▭ Hakubaku
Distribution · 30% of score33·50
K
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koyo
no top category Hakubaku doesn’t also play in.
only Hakubaku
no top category Koyo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Koyo · 2
only Hakubaku · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koyo · Hakubaku
