La Bonne Vie vs Rebel Cheese · Bay Area shelf head-to-head
La Bonne Vie and Rebel Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rebel Cheese carries more Brand PowerRebel Cheese is in more Bay Area grocersRebel Cheese fields the deeper lineupRebel Cheese sits further up the premium end
La Bonne Vie
Rebel Cheese
14
brand power
29
3
products
7
1
categories
2
3
subcategories
6
3
grocers
7
$10.06
avg price
$19.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Bonne Vie▭ Rebel Cheese
Distribution · 30% of score13·29
L
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Bonne Vie
no top category Rebel Cheese doesn’t also play in.
only Rebel Cheese
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Bonne Vie · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Bonne Vie · Rebel Cheese