La Brea vs La Brea Bakery-take & Bake · Bay Area shelf head-to-head
La Brea and La Brea Bakery-take & Bake, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Brea carries more Brand PowerLa Brea is in more Bay Area grocersLa Brea fields the deeper lineup
La Brea
La Brea Bakery-take & Bake
26
brand power
14
12
products
2
3
categories
2
9
subcategories
2
6
grocers
5
$6.85
avg price
$6.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Brea▭ La Brea Bakery-take & Bake
Distribution · 30% of score25·21
L
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Brea
only La Brea Bakery-take & Bake
no top category La Brea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Brea · 3
only La Brea Bakery-take & Bake · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Brea · La Brea Bakery-take & Bake
