La Brujula vs Ekone · Bay Area shelf head-to-head
La Brujula and Ekone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ekone carries more Brand PowerEkone is in more Bay Area grocersEkone fields the deeper lineup
La Brujula
Ekone
16
brand power
29
4
products
10
2
categories
2
3
subcategories
5
2
grocers
7
$21.43
avg price
$16.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Brujula▭ Ekone
Distribution · 30% of score8·29
L
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Brujula
only Ekone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Brujula · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Brujula · Ekone