La Colombe vs Mills Coffee · Bay Area shelf head-to-head
La Colombe and Mills Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Colombe carries more Brand PowerLa Colombe is in more Bay Area grocersLa Colombe fields the deeper lineup
La Colombe
Mills Coffee
45
brand power
9
25
products
2
2
categories
1
11
grocers
1
$5.61
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Colombe▭ Mills Coffee
Distribution · 30% of score46·4
M
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Colombe
only Mills Coffee
no top category La Colombe doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Colombe · Mills Coffee
