La Colombe vs Ucc · Bay Area shelf head-to-head
La Colombe and Ucc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Colombe carries more Brand PowerLa Colombe is in more Bay Area grocersLa Colombe fields the deeper lineup
La Colombe
Ucc
45
brand power
16
25
products
4
2
categories
2
11
grocers
2
$5.61
avg price
$3.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Colombe▭ Ucc
Distribution · 30% of score46·8
U
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Colombe
only Ucc
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Colombe · Ucc