La Croix vs Traditional Medicinals · Bay Area shelf head-to-head
La Croix and Traditional Medicinals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Traditional Medicinals carries more Brand PowerTraditional Medicinals is in more Bay Area grocersTraditional Medicinals fields the deeper lineup
La Croix
Traditional Medicinals
13
brand power
56
4
products
55
1
categories
2
1
grocers
20
$7.09
avg price
$8.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Croix▭ Traditional Medicinals
Distribution · 30% of score4·83
L
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Croix
no top category Traditional Medicinals doesn’t also play in.
only Traditional Medicinals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Croix · 0
no exclusive doors — everywhere La Croix is, Traditional Medicinals is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Croix · Traditional Medicinals