La Explanada vs Iliada · Bay Area shelf head-to-head
La Explanada and Iliada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Iliada carries more Brand PowerIliada is in more Bay Area grocersIliada fields the deeper lineupIliada sits further up the premium end
La Explanada
Iliada
13
brand power
34
2
products
13
1
categories
3
3
grocers
9
31.7¢
price per oz
54.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Explanada▭ Iliada
Distribution · 30% of score13·38
L
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Explanada
no top category Iliada doesn’t also play in.
only Iliada
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Explanada · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Explanada · Iliada