La Fermière vs Bellwether Farms · Bay Area shelf head-to-head
La Fermière and Bellwether Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms is in more Bay Area grocersLa Fermière fields the deeper lineupLa Fermière sits further up the premium end
La Fermière
Bellwether Farms
52
brand power
51
23
products
18
2
categories
3
2
subcategories
4
19
grocers
20
79.8¢
price per oz
62.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Fermière▭ Bellwether Farms
Distribution · 30% of score79·83
carried in 19 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Fermière
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Fermière · Bellwether Farms
