La Preferida vs Las Palmas · Bay Area shelf head-to-head
La Preferida and Las Palmas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Las Palmas is in more Bay Area grocersLa Preferida sits further up the premium end
La Preferida
Las Palmas
29
brand power
28
10
products
11
4
categories
1
7
subcategories
2
9
grocers
10
37.8¢
price per oz
28.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Preferida▭ Las Palmas
Distribution · 30% of score38·42
L
L
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Preferida
only Las Palmas
no top category La Preferida doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Preferida · 4
only Las Palmas · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Preferida · Las Palmas
