La Terra Fina vs Cocojune · Bay Area shelf head-to-head
La Terra Fina and Cocojune, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cocojune carries more Brand PowerCocojune is in more Bay Area grocersCocojune fields the deeper lineupCocojune sits further up the premium end
La Terra Fina
Cocojune
32
brand power
53
11
products
22
2
categories
4
3
subcategories
5
7
grocers
19
70.5¢
price per oz
70.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Terra Fina▭ Cocojune
Distribution · 30% of score29·79
L
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Terra Fina
only Cocojune
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cocojune · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Terra Fina · Cocojune