La Victoria vs Pico Pica · Bay Area shelf head-to-head
La Victoria and Pico Pica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Victoria carries more Brand PowerLa Victoria is in more Bay Area grocersLa Victoria fields the deeper lineup
La Victoria
Pico Pica
28
brand power
15
14
products
3
3
categories
2
4
subcategories
2
7
grocers
6
$4.69
avg price
$4.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Victoria▭ Pico Pica
Distribution · 30% of score29·25
L
P
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score69·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Victoria
only Pico Pica
no top category La Victoria doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Victoria · 2
only Pico Pica · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Victoria · Pico Pica
