La Victoria vs Tostitos · Bay Area shelf head-to-head
La Victoria and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerTostitos is in more Bay Area grocersTostitos fields the deeper lineup
La Victoria
Tostitos
28
brand power
47
14
products
32
3
categories
3
4
subcategories
3
7
grocers
11
41.7¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Victoria▭ Tostitos
Distribution · 30% of score29·46
L
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Victoria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Victoria · 1
only Tostitos · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Victoria · Tostitos
