Lagunitas vs Voodoo Ranger · Bay Area shelf head-to-head
Lagunitas and Voodoo Ranger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lagunitas carries more Brand PowerLagunitas is in more Bay Area grocersLagunitas fields the deeper lineup
Lagunitas
Voodoo Ranger
44
brand power
15
18
products
3
4
categories
1
11
grocers
3
$10.10
avg price
$3.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lagunitas▭ Voodoo Ranger
Distribution · 30% of score46·13
V
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lagunitas
only Voodoo Ranger
no top category Lagunitas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lagunitas · Voodoo Ranger
