Laird Superfood vs Nutpods · Bay Area shelf head-to-head
Laird Superfood and Nutpods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutpods is in more Bay Area grocersLaird Superfood sits further up the premium end
Laird Superfood
Nutpods
48
brand power
50
29
products
29
5
categories
2
8
subcategories
2
11
grocers
14
$1.54
price per oz
27.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laird Superfood▭ Nutpods
Distribution · 30% of score46·58
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laird Superfood
only Nutpods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laird Superfood · 1
only Nutpods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laird Superfood · Nutpods
