Lamourette Chocolatier vs Unreal · Bay Area shelf head-to-head
Lamourette Chocolatier and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersUnreal fields the deeper lineupLamourette Chocolatier sits further up the premium end
Lamourette Chocolatier
Unreal
9
brand power
58
2
products
25
1
categories
4
3
grocers
21
$1.98
price per fl oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lamourette Chocolatier▭ Unreal
Distribution · 30% of score13·88
L
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lamourette Chocolatier
no top category Unreal doesn’t also play in.
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lamourette Chocolatier · 0
no exclusive doors — everywhere Lamourette Chocolatier is, Unreal is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lamourette Chocolatier · Unreal