L'amourette vs Meet The Source · Bay Area shelf head-to-head
L'amourette and Meet The Source, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineupMeet The Source sits further up the premium end
L'amourette
Meet The Source
44
brand power
15
27
products
3
3
categories
3
11
grocers
1
$2.62
price per oz
$6.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ L'amourette▭ Meet The Source
Distribution · 30% of score46·4
M
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only L'amourette
only Meet The Source
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: L'amourette · Meet The Source