Langer Farms vs Ocean Spray · Bay Area shelf head-to-head
Langer Farms and Ocean Spray, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean Spray carries more Brand PowerOcean Spray is in more Bay Area grocersOcean Spray fields the deeper lineupLanger Farms sits further up the premium end
Langer Farms
Ocean Spray
22
brand power
50
8
products
56
3
categories
3
7
subcategories
6
9
grocers
13
32.3¢
price per fl oz
10.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Langer Farms▭ Ocean Spray
Distribution · 30% of score38·54
L
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Langer Farms
only Ocean Spray
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Langer Farms · 3
only Ocean Spray · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Langer Farms · Ocean Spray
