Lars Own vs French's® · Bay Area shelf head-to-head
Lars Own and French's®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
French's® is in more Bay Area grocersFrench's® fields the deeper lineupLars Own sits further up the premium end
Lars Own
French's®
28
brand power
28
6
products
9
4
categories
1
7
grocers
13
$1.00
price per oz
72.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lars Own▭ French's®
Distribution · 30% of score29·54
L
F
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lars Own
only French's®
no top category Lars Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lars Own · 3
only French's® · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lars Own · French's®