Las Palmas vs La Preferida · Bay Area shelf head-to-head
Las Palmas and La Preferida, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Las Palmas is in more Bay Area grocersLa Preferida sits further up the premium end
Las Palmas
La Preferida
28
brand power
29
11
products
10
1
categories
4
2
subcategories
7
10
grocers
9
28.7¢
price per oz
37.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Las Palmas▭ La Preferida
Distribution · 30% of score42·38
L
L
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Las Palmas
no top category La Preferida doesn’t also play in.
only La Preferida
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Las Palmas · 5
only La Preferida · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Las Palmas · La Preferida
