Laurel's vs Taste Nirvana · Bay Area shelf head-to-head
Laurel's and Taste Nirvana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taste Nirvana carries more Brand PowerTaste Nirvana fields the deeper lineup
Laurel's
Taste Nirvana
25
brand power
31
5
products
14
3
categories
3
4
subcategories
4
9
grocers
9
60.5¢
price per fl oz
41.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laurel's▭ Taste Nirvana
Distribution · 30% of score38·38
L
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laurel's
only Taste Nirvana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laurel's · 3
only Taste Nirvana · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laurel's · Taste Nirvana