Le Roule vs Cowgirl Creamery · Bay Area shelf head-to-head
Le Roule and Cowgirl Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineup
Le Roule
Cowgirl Creamery
12
brand power
49
2
products
21
1
categories
4
2
subcategories
4
3
grocers
16
$1.94
price per oz
$2.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Le Roule▭ Cowgirl Creamery
Distribution · 30% of score13·67
L
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Le Roule
no top category Cowgirl Creamery doesn’t also play in.
only Cowgirl Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Le Roule · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Le Roule · Cowgirl Creamery