Legendary Foods vs Pop-tarts · Bay Area shelf head-to-head
Legendary Foods and Pop-tarts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop-tarts carries more Brand PowerPop-tarts fields the deeper lineupLegendary Foods sits further up the premium end
Legendary Foods
Pop-tarts
34
brand power
52
10
products
19
4
categories
1
6
grocers
6
$5.47
avg price
$6.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Legendary Foods▭ Pop-tarts
Distribution · 30% of score25·25
P
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Legendary Foods
only Pop-tarts
no top category Legendary Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Legendary Foods · 2
only Pop-tarts · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Legendary Foods · Pop-tarts
