Leonardi vs Monari Federzoni · Bay Area shelf head-to-head
Leonardi and Monari Federzoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monari Federzoni carries more Brand PowerMonari Federzoni is in more Bay Area grocersMonari Federzoni fields the deeper lineupLeonardi sits further up the premium end
Leonardi
Monari Federzoni
16
brand power
33
4
products
12
1
categories
3
4
grocers
11
$3.57
price per fl oz
56.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Leonardi▭ Monari Federzoni
Distribution · 30% of score17·46
L
M
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Leonardi
no top category Monari Federzoni doesn’t also play in.
only Monari Federzoni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Leonardi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Leonardi · Monari Federzoni
