Lesserevil vs Angie's Boomchickapop · Bay Area shelf head-to-head
Lesserevil and Angie's Boomchickapop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineupLesserevil sits further up the premium end
Lesserevil
Angie's Boomchickapop
63
brand power
35
36
products
8
4
categories
1
21
grocers
13
$1.11
price per oz
92.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lesserevil▭ Angie's Boomchickapop
Distribution · 30% of score88·54
carried in 21 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lesserevil
only Angie's Boomchickapop
no top category Lesserevil doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lesserevil · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lesserevil · Angie's Boomchickapop
