Lesserevil vs Popcorn Indiana · Bay Area shelf head-to-head
Lesserevil and Popcorn Indiana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineup
Lesserevil
Popcorn Indiana
63
brand power
0
36
products
3
4
categories
1
21
grocers
2
$5.87
avg price
$5.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lesserevil▭ Popcorn Indiana
Distribution · 30% of score88·8
P
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lesserevil
only Popcorn Indiana
no top category Lesserevil doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lesserevil · Popcorn Indiana