Lesserevil vs Thatcher's · Bay Area shelf head-to-head
Lesserevil and Thatcher's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineup
Lesserevil
Thatcher's
63
brand power
19
36
products
4
4
categories
1
21
grocers
5
$1.11
price per oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lesserevil▭ Thatcher's
Distribution · 30% of score88·21
carried in 21 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lesserevil
only Thatcher's
no top category Lesserevil doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lesserevil · Thatcher's
