Let It Bee vs Balletto Vineyards · Bay Area shelf head-to-head
Let It Bee and Balletto Vineyards, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Let It Bee
Balletto Vineyards
14
brand power
18
3
products
4
2
categories
3
3
subcategories
4
1
grocers
1
$16.99
avg price
$28.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Let It Bee▭ Balletto Vineyards
Distribution · 30% of score4·4
L
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Let It Bee
no top category Balletto Vineyards doesn’t also play in.
only Balletto Vineyards
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Let It Bee · 1
only Balletto Vineyards · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Let It Bee · Balletto Vineyards