Letterpress Chocolate vs Tony's Chocolonely · Bay Area shelf head-to-head
Letterpress Chocolate and Tony's Chocolonely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely carries more Brand PowerTony's Chocolonely is in more Bay Area grocersTony's Chocolonely fields the deeper lineup
Letterpress Chocolate
Tony's Chocolonely
0
brand power
54
3
products
28
1
categories
3
1
grocers
20
$11.72
avg price
$7.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Letterpress Chocolate▭ Tony's Chocolonely
Distribution · 30% of score4·83
L
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Letterpress Chocolate
no top category Tony's Chocolonely doesn’t also play in.
only Tony's Chocolonely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Letterpress Chocolate · 0
no exclusive doors — everywhere Letterpress Chocolate is, Tony's Chocolonely is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Letterpress Chocolate · Tony's Chocolonely