Levoni vs Negroni · Bay Area shelf head-to-head
Levoni and Negroni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Negroni carries more Brand PowerNegroni is in more Bay Area grocersLevoni sits further up the premium end
Levoni
Negroni
26
brand power
32
8
products
10
3
categories
3
5
subcategories
5
2
grocers
5
$5.61
price per oz
$3.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Levoni▭ Negroni
Distribution · 30% of score8·21
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Levoni
only Negroni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Levoni · 1
only Negroni · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Levoni · Negroni
