Lexington Bakes vs WOW Baking Company · Bay Area shelf head-to-head
Lexington Bakes and WOW Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
WOW Baking Company carries more Brand PowerLexington Bakes is in more Bay Area grocersWOW Baking Company fields the deeper lineup
Lexington Bakes
WOW Baking Company
19
brand power
28
3
products
23
3
categories
2
4
grocers
3
$4.67
avg price
$10.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lexington Bakes▭ WOW Baking Company
Distribution · 30% of score17·13
L
W
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lexington Bakes
only WOW Baking Company
no top category Lexington Bakes doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lexington Bakes · 4
only WOW Baking Company · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lexington Bakes · WOW Baking Company
