Liberty vs Caledon Farms · Bay Area shelf head-to-head
Liberty and Caledon Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liberty carries more Brand PowerLiberty is in more Bay Area grocersLiberty fields the deeper lineupCaledon Farms sits further up the premium end
Liberty
Caledon Farms
31
brand power
21
10
products
7
2
categories
1
3
subcategories
1
9
grocers
6
$1.01
price per oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liberty▭ Caledon Farms
Distribution · 30% of score38·25
L
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liberty
only Caledon Farms
no top category Liberty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Liberty · 4
only Caledon Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liberty · Caledon Farms
