Life-flo vs Alaffia · Bay Area shelf head-to-head
Life-flo and Alaffia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alaffia carries more Brand PowerAlaffia is in more Bay Area grocersAlaffia fields the deeper lineupLife-flo sits further up the premium end
Life-flo
Alaffia
15
brand power
37
4
products
23
1
categories
3
2
subcategories
5
2
grocers
3
$1.80
price per fl oz
69.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Life-flo▭ Alaffia
Distribution · 30% of score8·13
L
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Life-flo
no top category Alaffia doesn’t also play in.
only Alaffia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Life-flo · 0
no exclusive doors — everywhere Life-flo is, Alaffia is too.
only Alaffia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life-flo · Alaffia
