Lillie's Q vs Bachan's · Bay Area shelf head-to-head
Lillie's Q and Bachan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocersBachan's fields the deeper lineup
Lillie's Q
Bachan's
25
brand power
51
10
products
16
3
categories
2
3
subcategories
3
11
grocers
21
51.6¢
price per oz
63.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lillie's Q▭ Bachan's
Distribution · 30% of score46·88
carried in 11 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lillie's Q
only Bachan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lillie's Q · 1
only Bachan's · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lillie's Q · Bachan's